✓Fresh verdict · 2 free look-ups left this month
Etsy keyword verdict🛍️ All Etsy categories
“unique cat toys”
Doable — go narrow.
The broad term is busy. The opening is in the sub-niches below.
higher = more room to enter
📊How healthy is this market? — Strong demand on a busy shelf.
Demand
Strong
median 1,087 favorites
Concentration
Moderate
top 3 shops = 49% of favorites
Price
$14 median
range $5.50–34
Measured across the top 20 listings — the ones buyers actually see and save on page one — out of 6,457 live listings for this keyword. That's the competition you'd really be up against. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Yes, through a sub-niche.
0%of the top 20 listings were created in the last 6 months
→ Most of the top listings are well-established — fresh supply is landing slowly.
The top spots are held by long-established shops. Breaking in means owning a sharper sub-niche.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
Interactive Wiggle Wand Cat Toy – Handmade Sensory Wand Toy for Cats, Durable and Engaging Snake Teaser Toy, Perfect Gift for Cat Lovers
$26.00 · ♥ 8,862
Fortune Cookie Cat Nip Toy - box of 3 - As Featured In ANIMAL PLANET'S Must Love Cats Premiere Episode
$12.00 · ♥ 5,041
Yarn Ball Toy for Cats, Cat Yarn Toy, Mini Yarn Ball, Cat Yarn Ball, Knitting Toy, Cat Toy, Catnip Cat Toy, Unique Cat Toy,
$8.00 · ♥ 4,046
Handmade Rabbit Fur Cat Toy Pompoms: Natural Wool Core, Catnip Infused
$19.49 · ♥ 3,307
Crochet Catnip Doobie Toy, Novelty Cat Gag Gift
$19.00 · ♥ 3,279
Catnip Biscuit Cat Toys - Set of 4, Custard Cream, Bourbon, Jammy Round and Nice
$5.50 · ♥ 1,968
Felt Catnip Coffee Cup Cat Toy: Handmade Organic Cat Gift
$14.99 · ♥ 1,351
Felt cat toy catnip cheese cracker (set of 5)
$34.00 · ♥ 1,305
Cat toys - Knitted kicker toy with Organic catnip
$3.00 · ♥ 1,247
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
unique cat toysunique cat toycatnip toyhandmade cat toycat giftcat toycat toysnew cat giftnatural cat toysorganic catnip toyorganic catnipgift for catfortune cookie
✓Your next move
Start with the most open sub-niche — wood shelf for cat (52/100). List 3–5 products there, paste the 13 tags above, and price around $14. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.