Etsy keyword verdict🛍️ All Etsy categories
“newborn blanket”
Crowded — pick a sharp angle.
Old shops own the broad term. You'll need a specific, under-served angle to land.
higher = more room to enter
📊How healthy is this market? — Steady demand on a crowded shelf.
Demand
Steady
median 907 favorites
Concentration
Moderate
top 3 shops = 50% of favorites
Price
$24 median
range $13–90
Measured across the top 20 listings — the ones buyers actually see and save on page one — out of 105,814 live listings for this keyword. That's the competition you'd really be up against. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Hard — go very narrow.
10%of the top 20 listings were created in the last 6 months
→ Most of the top listings are well-established — fresh supply is landing slowly.
The top spots are held by long-established shops. Breaking in means owning a sharper sub-niche.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
Baby Girl Blanket, Knit Newborn Blanket, Cottom Baby Blanket, Embroidered Newborn Blanket, Personalized Baby Girl, Blanket for Baby Girl
$19.98 · ♥ 6,891
Personalized Baby Blanket, Hand Embroidered Newborn Blanket, Custom Baby Blanket, Baby Shower Gift, Newborn Gift, Personalized Gift
$50.00 · ♥ 3,169
Personalized Wildflower Baby Blanket Custom Baby Shower Gift Newborn Nursery Decor Girl Minky Baby Blanket Fleece Newborn Blanket Girl B1
$49.95 · ♥ 2,584
Name Blanket, Personalized Baby Gift, Baby Swaddle & Hat, Organic Newborn Blanket, Soft Baby Blanket, Custom Baby Gift, Newborn Essentials
$27.00 · ♥ 2,283
Name Baby Blanket, Personalized Minky Name Blanket, Soft Baby Blanket, Baby Shower Gift, Keepsake Baby Gift, Custom Newborn Blanket
$95.00 · ♥ 2,265
Custom Baby Name Blanket, Baby Gift, Newborn Blanket with Name, Baby Shower Gift, Personalized Blanket for Baby Girl or Boy
$19.00 · ♥ 1,453
STRAWBERRY MUSLIN BLANKET set burp cloth, Muslin Swaddle stroller Blanket, receiving blanket, newborn blanket, baby shower gift, non-gender
$27.50 · ♥ 1,287
Personalized Baby Blanket - Custom Baby Name Blanket - Newborn Blanket - Monogrammed Baby Blanket - Baby Blanket for Boys - Newborn Boy Gift
$44.95 · ♥ 1,185
Crochet blanket PDF/Newborn blanket pattern/Crochet PDF tutorial/Crochet blanket pattern tutorial/Afghan pattern/Afghan PDF tutorial/Crochet
$5.97 · ♥ 1,128
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
newborn blanketbaby blanketbaby shower giftbaby name blanketcustom baby blanketpersonalized blanketgender neutral babycustom name blanketblanket with namepersonalizedembroidered blanketnewborn name blanketknit newborn blanket
✓Your next move
Start with the most open sub-niche — unique gift newborn (49/100). List 3–5 products there, paste the 13 tags above, and price around $24. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.