Etsy keyword verdict🛍️ All Etsy categories
“folders”
Doable — go narrow.
The broad term is busy. The opening is in the sub-niches below.
higher = more room to enter
📊How healthy is this market? — Strong demand on a busy shelf.
Demand
Strong
median 1,929 favorites
Concentration
Moderate
top 3 shops = 45% of favorites
Price
$22 median
range $3.99–55
Measured across the top 20 listings — the ones buyers actually see and save on page one — out of 51,618 live listings for this keyword. That's the competition you'd really be up against. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Yes, through a sub-niche.
0%of the top 20 listings were created in the last 6 months
→ Most of the top listings are well-established — fresh supply is landing slowly.
The top spots are held by long-established shops. Breaking in means owning a sharper sub-niche.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
Milestone Tote Labels - Milestone Tote Name decal and Folder Labels DIY Kit - Sticker Name -Kids memory box - Child file DIY Baby Memory Box
$8.00 · ♥ 6,329
Recycled Leather Ring Binder Folder - In 26 Colours! A4/US Letter Paper
$22.00 · ♥ 5,383
Junk Journal, Page, Pockets, No. 1, Folio, Folder, Shabby, Pink, Insert, Kit, Vintage, Pocket, My Porch Prints, Digital, Download, Printable
$3.99 · ♥ 3,324
2026-2027 Desktop Organizer Wallpaper in Rainbow Pastel and Folder Icon Set for Mac,Desktop Wallpaper,Digital Calendar,Desktop folder icons
$48.00 · ♥ 3,092
Leather Portfolio Document Organizer A4 Document Holder Paper Document Case Paper Case Office Case A4 Paper Folder Paper File Organizer
$63.95 · ♥ 2,729
Hexagon Sewing Folder Pattern PDF
$5.00 · ♥ 2,572
Vertical Organizer, Mail Holder, Files Organizer, Paper Tray, Folders Rack, Desk Accessory
$24.95 · ♥ 2,393
2025-2027 EDITABLE CALENDAR Desktop Wallpaper Organizers + Folder Icons, Mega Bundle Mac + Windows, School Work Business Productivity
$33.00 · ♥ 2,346
Personalized Men Leather Portfolio zippered, Letter Size Organizer Folder, Padfolio A4 Document Bag, Gift for Father/Him/Boss
$135.70 · ♥ 1,986
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
leather folderjunk journalmy porch printsprintablefolderinsertleather portfoliodesktop iconsephemerapersonalised folderembossed folderleather binderring binder folder
✓Your next move
Start with the most open sub-niche — custom soldering iron for wood (67/100). List 3–5 products there, paste the 13 tags above, and price around $22. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.