Etsy keyword verdict🛍️ All Etsy categories
“family birthstone”
Doable — go narrow.
The broad term is busy. The opening is in the sub-niches below.
higher = more room to enter
📊How healthy is this market? — Strong demand on a busy shelf.
Demand
Strong
median 10,022 favorites
Concentration
Moderate
top 3 shops = 39% of favorites
Price
$35 median
range $27–132
Measured across the top 20 listings — the ones buyers actually see and save on page one — out of 33,108 live listings for this keyword. That's the competition you'd really be up against. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Yes, through a sub-niche.
0%of the top 20 listings were created in the last 6 months
→ Most of the top listings are well-established — fresh supply is landing slowly.
The top spots are held by long-established shops. Breaking in means owning a sharper sub-niche.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
14K Solid Gold Family Birthstone Necklace: Personalized Mother's Jewelry
$26.67 · ♥ 35,841
Baguette Birthstone Necklace, Family Birthstone Necklace, Personalized Gift, Mother's Birthstone Jewelry ,Gift for Mom,Birthday Gift
$41.00 · ♥ 24,476
Family Birthstone Necklace - Personalized Jewelry for Her - Mother's Day or Christmas Gift - Valentine's Day
$28.00 · ♥ 23,780
Personalized Family Birthstone Necklace for Mom
$30.00 · ♥ 22,533
Gold Birthstone Bracelet, Baguette Birthstone Bracelet, Family Birthstone Necklace, Birthstone Bracelet for Women, Mothers Day Gift
$30.00 · ♥ 21,348
Birthstone Necklace for Mom • Family Birthstone Necklace • Sentimental Mothers Necklace •
$55.30 · ♥ 16,935
Personalized Birthstone Necklace, Birthstone Jewellery,Multiple Birthstone Necklace, Family Birthstone Necklace,Christmas gift
$26.20 · ♥ 15,752
Custom Necklace For Mom, Best Holiday Gift, personalized jewelry necklaces, Custom Birthstone Necklace, Family Birthstone Necklace, For Her.
$132.19 · ♥ 13,308
Personalized Family Birthstone Ring, 14K Gold Stacking Gemstone Ring
$59.71 · ♥ 12,819
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
family birthstonebirthstone necklacegift for mombirthstone jewelrygift for herchristmas giftpersonalized giftbridesmaid giftpersonalized jewelrypersonalized giftsperfect gift for hermothers day giftbirthstone bracelet
✓Your next move
Start with the most open sub-niche — dainty stacking ring (45/100). List 3–5 products there, paste the 13 tags above, and price around $35. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.