Etsy keyword verdict🛍️ All Etsy categories
“cross stitch”
Crowded — pick a sharp angle.
Old shops own the broad term. You'll need a specific, under-served angle to land.
higher = more room to enter
📊How healthy is this market? — Steady demand on a crowded shelf.
Demand
Steady
median 1,603 favorites
Concentration
Moderate
top 3 shops = 45% of favorites
Price
$5.91 median
range $4.75–13
Measured across the top 20 listings — the ones buyers actually see and save on page one — out of 988,670 live listings for this keyword. That's the competition you'd really be up against. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Hard — go very narrow.
15%of the top 20 listings were created in the last 6 months
→ Most of the top listings are well-established — fresh supply is landing slowly.
1 of the top shops opened in the last year — NalaAndStitch (6 mo, 230 reviews) is already ranking. Proof a new shop can land here.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
newcomer wonGoose with Blue Bow Cross Stitch Pattern - Beginner Friendly (Pattern Keeper Compatible)
$3.59 · ♥ 6,038
Luna moth cross stitch pattern PDF - digital download - gothic witchy moon phase nature floral modern insect night embroidery mystical CS61
$5.99 · ♥ 4,230
Stardew Valley Cats Cross Stitch Pattern
$5.00 · ♥ 3,906
Mini Cat Garden Cross Stitch Pattern, Kitty Embroidery (PDF Chart)
$5.50 · ♥ 3,380
Library Monochrome Cross Stitch Needlepoint Embroidery Pattern - Instant Download - Pattern Keeper Ready
$13.50 · ♥ 3,359
Mushroom sampler cross stitch pattern PDF - floral witchy simple modern dark cottagecore fall forest easy gothic - digital download CS20
$4.99 · ♥ 2,677
Gothic moth cross stitch pattern PDF - dark entomology cottagecore moon mushroom mystical occult wiccan witchy CS6
$5.99 · ♥ 2,273
Rare Horrorflies Cross Stitch Stitch-along Complete Pattern, Digital Download SAL, Pastel Goth Butterfly, Spooky Moth, Vintage Botanical
$13.00 · ♥ 2,191
Winter Night in Stardew Valley - Cross Stitch Pattern Decor for Christmas
$5.99 · ♥ 2,084
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
cross stitch patterncross stitchmodern cross stitchcross stitch pdfcounted cross stitcheasy cross stitchcute cross stitchwitchy cross stitchgothic cross stitchfloral cross stitchmoth embroiderypatternembroidery pattern
✓Your next move
Start with the most open sub-niche — bbq stamp craft gift (65/100). List 3–5 products there, paste the 13 tags above, and price around $6. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.