Etsy keyword verdict🛍️ All Etsy categories
“belly rings”
Doable — go narrow.
The broad term is busy. The opening is in the sub-niches below.
higher = more room to enter
📊How healthy is this market? — Strong demand on a busy shelf.
Demand
Strong
median 4,383 favorites
Concentration
Moderate
top 3 shops = 50% of favorites
Price
$25 median
range $16–50
Measured across the top 20 listings — the ones buyers actually see and save on page one — out of 23,727 live listings for this keyword. That's the competition you'd really be up against. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Yes, through a sub-niche.
0%of the top 20 listings were created in the last 6 months
→ Most of the top listings are well-established — fresh supply is landing slowly.
The top spots are held by long-established shops. Breaking in means owning a sharper sub-niche.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
Solid 925 Silver | 16G 14G Petite Flower Reverse Belly Ring | 6mm 1/4" 8mm 5/16" 10mm 3/8" 12mm 15/32"
$33.00 · ♥ 18,260
Golden Star ball cz top Belly Ring..14g..10mm
$46.20 · ♥ 8,447
Solid 925 Silver 4mm Petite Ball Combination Belly Ring 16G 14G | 6mm 1/4" 8mm 5/16" 10mm 3/8" 12mm 15/32" | Rook | Eyebrow
$28.00 · ♥ 7,727
14G 10mm Gold Lotus Flower Dangle Belly Ring,CZ Navel Ring,Dainty Floral Curved Barbell,Belly Button Piercing Jewelry,Navel Barbell/Gifts
$13.99 · ♥ 7,354
Lunula Belly Button Barbell | minimal belly ring jewelry simple small barely-there petite contemporary body dance tiny elegant adult artwear
$50.00 · ♥ 6,845
3CZ Crown Belly Button Ring • Floating Navel Ring • Dainty Sterling Silver Belly Ring • Vermeil Belly Piercing • Postpartum Belly Jewelry
$25.00 · ♥ 6,548
Belly ring opal, Navel ring , Belly piercing , Tiny belly ring , Belly ring hoop , Belly hoop, Gold Belly Button Ring with Opal
$22.00 · ♥ 6,435
Belly Ring Goth Swirl Spiral Silver Tiny Hoop Clicker 14g 16g Goth Punk Y2K Hippie Boho navel button piercing jewelry unique punk alt
$24.00 · ♥ 4,963
Vermeil | 925 Silver 24k Gold Coated 16G 14G 4mm Petite Ball Combination Curved Barbell Belly Ring | 6mm 1/4" 8mm 5/16" 10mm 3/8" 12mm 15/32
$32.00 · ♥ 4,496
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
belly piercingbelly ringdainty belly ringbelly button ringnavel piercingnavel ringbelly button jewelrysmall belly ringnavel jewelrybelly button ringsnavelfloating navel ringstar belly ring
✓Your next move
Start with the most open sub-niche — fake lip piercing (69/100). List 3–5 products there, paste the 13 tags above, and price around $25. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.