Etsy keyword verdict🛍️ All Etsy categories
“american girl”
Crowded — pick a sharp angle.
Old shops own the broad term. You'll need a specific, under-served angle to land.
higher = more room to enter
📊How healthy is this market? — Thin demand on a crowded shelf.
Demand
Thin
median 14 favorites
Concentration
Moderate
top 3 shops = 53% of favorites
Price
$14 median
range $2.50–33
Measured across the top 20 listings — the ones buyers actually see and save on page one — out of 234,812 live listings for this keyword. That's the competition you'd really be up against. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Hard — go very narrow.
25%of the top 20 listings were created in the last 6 months
→ The niche is actively taking in newcomers. New listings are landing in the results, not just piling up unseen.
1 of the top shops opened in the last year — SoulfulPlayfulDesign (8 mo, 74 reviews) is already ranking. Proof a new shop can land here.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
Custom Doll T-Shirt fits American Girl Dolls and other 18 inch dolls.
$12.00 · ♥ 144
FREEDOM bracelet, adjustable, dainty jewelry patriotic, red white and blue, American girl, military wife, army
$14.00 · ♥ 107
newcomer wonFloral USA Flag 250th Anniversary USA PNG, Patriotic 4th July Sublimation Design, Wildflower 250 Years American Girl Design Digital Download
$2.50 · ♥ 89
Personalized Doll Cuff Bracelet Hand Stamped Aluminum - 1/4" wide - For 18" Dolls - American Girl Style Doll Jewelry or Smart Doll
$10.50 · ♥ 88
Sterling Silver Doll Bracelet with Initial Letter,Doll Bracelet,18" Doll Bracelet, 18 inch Doll,American Girl Doll Jewelry,Matching Doll
$31.00 · ♥ 78
Canary & Cowrie Girl Brooch Bag Charm Keychain Magnet | Addy Walker American Girl Pleasant Company Inspired Acrylic Jewelry | Cosplay
$40.00 · ♥ 26
Tassel Earrings for 18 inch Dolls (American Girl Dolls, Our Generation, My Life & others) — Indian style chain tassel earrings with studs
$10.95 · ♥ 21
newcomer wonAll American Girl | One American Babe | First Birthday Patriotic Highchair Banner | Red White Blue 1st Bday | Our little Firecracker Is One
$33.32 · ♥ 19
She Loves Jesus And America Too Png, 4th Of July Png, Girl Jesus Png, Bible Verse Png, All American Girl Png, Christian 4th of July Png
$2.65 · ♥ 19
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
all american girlamerican girlfourth of julyred white and blueamerican girl doll4th of july pngpatriotic pngpatriotic jewelry18 inch doll18 inchindependence dayamerican girl pnghand stamped
✓Your next move
Start with the most open sub-niche — flower girl dress (51/100). List 3–5 products there, paste the 13 tags above, and price around $14. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.