Is "Facial Wash" a good niche to sell on Etsy?

Top Etsy listings in the Facial Wash niche average 57 favorites. With roughly 5,908 listings across 81 shops it is a moderately contested niche, so you'll want a clear sub-niche or a distinct style to stand out.

How much do Facial Wash products sell for on Etsy?

Facial Wash products average $17.15, with a median price of $15.00. Pricing near the $15.00 median keeps you competitive, while premium offerings above $17.15 can lift your average order value.

What's the best way to start selling Facial Wash on Etsy?

Price near the $15.00 median, study what tags the top sellers in this niche already rank for, and offer a clear value angle. Because the niche is moderately contested, you'll want a clear sub-niche or a distinct style to stand out.

facial wash

Etsy market data for “facial wash” · bath-beauty

Research this keyword

Avg Price

$17.15

Median $15.00

Avg Favorites

56.7

Median 7

Total Listings

5,908

100 sampled

Shops

1,213 avg views

Market Signals

Price Range

$15.00 – $17.15 (median to avg)

Favorites Range

7 – 1,044 (median to max)

Competition

5,908 listings from 81 shops

Engagement

1,213 avg views · 4.7% fav rate

Your Next Steps for "facial wash"

Concrete moves based on this niche's live market data — not just numbers.

1
Price to enter: Start near the median $15.00, then test a premium bundle around $25.72+ to lift your average order value.
2
Bundle for value: Package 3–5 related items into a tiered set so budget and premium buyers both have an option.
3
Competition play: Differentiate with a clear sub-niche, unique style, or a specific audience you serve better than anyone — that's how new shops break into a crowded market.

Top Listings

20 sampled listings sorted by rank

Sea Moss Kojic Acid Facial Wash Foam 16oz., Skin Care, Brina Organics

$24.501,04418,1431097d old

Sea Moss Skincare Bundle: Herbal Facial Wash, Toner, and Serum, Brina Organics

$33.9884615,1191093d old

Turmeric Tea Tree Facial Wash: Natural Liquid Soap

$7.0053211,0881800d old

Mermaid Petals Organic Face Cleanser, Organic Facial Wash, Organic Skin Care, Cleanse with Essential Oils

$26.253256,1003230d old

Facial Loofah Natural Clear Bright Skin Exfoliate Blemishes Dark Spot Luffa Remedy Removes Dirt and Excessive Oil Hands Free Facial Wash

$5.992153,6262062d old

Facial Wash, Honey, Vegetable Glycerin, Castile soap. Orange or Lemon

$9.402073,1375726d old

Tea Tree & Juniper Botanical Facial Wash - plant based, vegan, sustainable - for oily, combination, acne, normal skin care - balancing

$28.001901,5465187d old

Goat Milk Daily Cleanser Facial Wash For Women Over 40 Blue Tansy Everyday Gentle Cream Face Wash Skincare Treatment Natural Face Cleansing

$21.751837,172626d old

Cleansing Grains / Organic Face Scrub / Facial Wash / Exfoliant / Exfoliate

$21.951673,5512824d old

Organic Raw Honey Face Wash Sample, Travel Size Pure & Natural Honey Cleanser, Trial Size Facial Wash for All Skin Types, Beauty Sample

$6.071643,1733357d old

Goat Milk Unscented Gentle Foaming Facial Wash 8 oz by Aja's Naturals

$8.001465,1163696d old

Kaolin & Olive Facial Wash, Refreshing Cleanser for Sensitive Skin

$34.001142,5093882d old

FOAMING MUD CLEANSER/pH Balanced Foaming Facial Wash/Mask, Scalp Detox 120g/220g Vegan

$10.801102,5152714d old

Goat Milk Acne Fighting Foaming Facial Wash Tea Tree Citrus 8oz by Aja's Naturals

$8.001084,0623696d old

Tea tree And Activated Charcoal Facial Wash | Clean Skin | All Natural

$7.001082,4491802d old

Blue Tansy Cleanser ~ Chamomile Face Cleanser ~ The Ocean Dreams Face Cleanser ~ Facial wash for mature, dry, sensitive, aging skin

$23.10911,6281085d old

Tissues/ Facial Wash Cloths/ Make-up Remover Cloths Handmade Zero Waste Reusable Cloth Wipes Washcloth 12/30 Packs 2 Sizes Washable

$22.00652,2192313d old

Gentle Face Soap, Coconut Cream & Shea Butter, All Natural, Vegan Face Cleanser, Gentle Facial Wash, Sensitive Skin Soap, Dry Skin Soap

$12.00651,5423498d old

Facial Wash, Honey Glycerin, Ideal for all skin types, 8 oz

$31.45631,0074708d old

5%Alpha Hydroxy Foaming Facial Wash with 5 percent Glycolic Acid / Anti-Acne wash. 6oz.

$35.00581,3515425d old

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Frequently Asked Questions

Is "Facial Wash" a good niche to sell on Etsy?: Top Etsy listings in the Facial Wash niche average 57 favorites. With roughly 5,908 listings across 81 shops it is a moderately contested niche, so you'll want a clear sub-niche or a distinct style to stand out.
How much do Facial Wash products sell for on Etsy?: Facial Wash products average $17.15, with a median price of $15.00. Pricing near the $15.00 median keeps you competitive, while premium offerings above $17.15 can lift your average order value.
What's the best way to start selling Facial Wash on Etsy?: Price near the $15.00 median, study what tags the top sellers in this niche already rank for, and offer a clear value angle. Because the niche is moderately contested, you'll want a clear sub-niche or a distinct style to stand out.