face cleanser
Etsy market data for “face cleanser” · bath-beauty
$22.94
Median $19.14
100.3
Median 14
3,635
100 sampled
74
2,161 avg views
Market Analysis: face cleanser
Pricing & Positioning
The face cleanser market on Etsy presents a clear pricing strategy opportunity. The average selling price is $22.94, while the median price is lower at $19.14. This indicates that while some products command higher prices, the bulk of the market is centered around the $17-$20 range, as exemplified by the top-performing product at $17.76. New sellers should position their products within this core bracket to compete effectively, using premium ingredients or unique formulations to justify prices closer to the average.
Competition Landscape
The market shows a medium Blue Ocean Score of 39/100, suggesting a competitive but not completely saturated niche. There are 3,635 total listings, but only 74 active shops, highlighting a significant gap between supply and active, successful sellers. This presents a lower barrier to entry than the total listing count implies. The top product has garnered 1,253 favorites and significant views, proving that substantial customer interest and high engagement are achievable with the right product.
Opportunities
- Niche Targeting: The top product specifically targets "acne prone" skin and blackheads. Success lies in hyper-specialization (e.g., cleansers for rosacea, mature skin, or specific conditions) rather than generic products.
- Ingredient Transparency: The winning product highlights key, natural ingredients like Karanja oil. Emphasizing unique, effective, or organic ingredients can differentiate listings and justify pricing.
- Bundle Potential: With an average of 100.3 favorites per listing, customers show interest. Bundling a cleanser with complementary products (toner, moisturizer) can increase average order value and stand out.
Recommendations for New Sellers
- Price Strategically: Launch in the $18-$21 sweet spot. Use clear imagery and compelling copy to demonstrate value relative to competitors.
- Master SEO: Incorporate specific long-tail keywords beyond "face cleanser," such as "acne face wash," "gentle makeup remover cleanser," or "oil cleanser for sensitive skin."
- Leverage Social Proof: Encourage initial reviews by providing exceptional customer service. A high review count quickly builds trust and improves Etsy search rank.
- Focus on a Hero Ingredient: Identify a skin concern (like acne) and build your product and marketing story around a potent, natural ingredient to mirror the success of the market leader.
This niche requires differentiation and clear value communication to break through, but the disparity between total listings and active shops indicates viable opportunity for focused new sellers.
Market Signals
Price Range
$19.14 – $22.94 (median to avg)
Favorites Range
14 – 1,253 (median to max)
Competition
3,635 listings from 74 shops
Engagement
2,161 avg views · 4.6% fav rate
Your Next Steps for "face cleanser"
Concrete moves based on this niche's live market data — not just numbers.
- 1
Price to enter: Start near the median $19.14, then test a premium bundle around $34.41+ to lift your average order value.
- 2
Bundle for value: Package 3–5 related items into a tiered set so budget and premium buyers both have an option.
- 3
Competition play: Differentiate with a clear sub-niche, unique style, or a specific audience you serve better than anyone — that's how new shops break into a crowded market.
Top Listings
20 sampled listings sorted by rank
Charcoal & Tea Tree Face Cleanser, Acne Cleanser, Cleanser for Oily Skin, Acne Skincare, Natural Skincare for Men, Men's Facial Cleanser
Jelly Cream Face Cleanser - Soapless Face Wash - Prickly Pear + Strawberry Seed Oil + Rosehip Pulp CO2 - Gently Removes Impurities
Rose Exfoliating AHA BHA Face Cleanser | Face Cleanser for Dry or Dull Skin | gentle cleanser | natural organic face soap | natural skincare
Hibiscus Rose Skin Honey ~ Face Cleanser for Sensitive Skin, Natural Exfoliator & Masque Activator
Herbal Butter Balm Cleanser, Organic Face Cleanser, Natural Facial Cleanser, Natural Skincare, Organic Skincare, Face Balm
SAMPLE Milk Jelly Face Cleanser, Natural Skincare, Facial Cleanser, Face Wash, Vegan Skincare, Sensitive Skin Products
Bright + Clear Face Cleanser - Vitamin C + Buriti + Gotu Kola - Sulfate Free, Deeply Cleansing for a Glowing Appearance
100% Natural Face Cleanser and Face Wash: Apricot Kernel Oil & Rosehip. Vegan, Handmade
Creamy Botanical Face Cleanser w/ Green Tea, Lemon Extract, and Lavender Extract
Activated Charcoal and Turmeric Face Cleanser for Oily Skin | acne cleanser | charcoal cleanser | oily skin cleanser | natural face soap
Botanical Marine Gentle Face Cleanser Algae Extract, Aloe Vera, Green Tea, Olive, Rose Hips; Soap-Free, Purifying, Hydrating, Soothing
Frequently Asked Questions
- Is "Face Cleanser" a good niche to sell on Etsy?
- Top Etsy listings in the Face Cleanser niche average 100 favorites. With roughly 3,635 listings across 74 shops it is a moderately contested niche, so you'll want a clear sub-niche or a distinct style to stand out.
- How much do Face Cleanser products sell for on Etsy?
- Face Cleanser products average $22.94, with a median price of $19.14. Pricing near the $19.14 median keeps you competitive, while premium offerings above $22.94 can lift your average order value.
- What's the best way to start selling Face Cleanser on Etsy?
- Price near the $19.14 median, study what tags the top sellers in this niche already rank for, and offer a clear value angle. Because the niche is moderately contested, you'll want a clear sub-niche or a distinct style to stand out.