Is "Cupcakes" a good niche to sell on Etsy?

Top Etsy listings in the Cupcakes niche average 36 favorites. With roughly 313,105 listings across 87 shops it is a heavily contested niche, so enter with a sharp, specific angle rather than competing on the broad term.

How much do Cupcakes products sell for on Etsy?

Cupcakes products average $18.64, with a median price of $10.00. Pricing near the $10.00 median keeps you competitive, while premium offerings above $18.64 can lift your average order value.

What's the best way to start selling Cupcakes on Etsy?

Price near the $10.00 median, study what tags the top sellers in this niche already rank for, and offer a clear value angle. Because the niche is heavily contested, enter with a sharp, specific angle rather than competing on the broad term.

cupcakes

Etsy market data for “cupcakes” · craft-supplies-tools

Research this keyword

Avg Price

$18.64

Median $10.00

Avg Favorites

36.4

Median 4

Total Listings

313,105

100 sampled

Shops

480 avg views

Market Signals

Price Range

$10.00 – $18.64 (median to avg)

Favorites Range

4 – 1,685 (median to max)

Competition

313,105 listings from 87 shops

Engagement

480 avg views · 7.6% fav rate

Your Next Steps for "cupcakes"

Concrete moves based on this niche's live market data — not just numbers.

1
Price to enter: Start near the median $10.00, then test a premium bundle around $27.96+ to lift your average order value.
2
Bundle for value: Package 3–5 related items into a tiered set so budget and premium buyers both have an option.
3
Competition play: Differentiate with a clear sub-niche, unique style, or a specific audience you serve better than anyone — that's how new shops break into a crowded market.

Top Listings

20 sampled listings sorted by rank

Soy Tart Melts Set of 3 or 6 Assorted Scents Colors

$4.501,6851,6915064d old

BAKERY TISSUE Wax Paper - CHOOSE 1/12 or 1:6 Scale

$8.005004,7644328d old

Teal Cupcake Cover Compatible with Kitchenaid Stand Mixer (Sizing Chart Located in Item Details)

$26.002308,2463525d old

Victorian Style Leg Warmers - Colorful Lace Spats in Cupcake Colors - Kawaii Fashion Accessories

$70.002097005084d old

Food Socks Fun Socks Crazy Socks Girls Socks Boys Socks Burger Donots Cheese Cup Cake Pizza Fries Socks Cotton Gift Set Xmas Christmas

$6.99954,8072025d old

Cupcake or Stud Muffin gender reveal plates, cups, napkins, cupcake or stud muffin gender reveal, gender reveal plates, gender reveal party

$13.00552,3473228d old

Sprinkles Cat cupcake wrappers or Personalized Cake Topper inspired by Gabby’s Dollhouse

$10.00531,7021887d old

Cupcake and Ice Cream Cone Enamel Needle Minder, Dessert Fridge Magnet

$8.95506521826d old

Bear Glitter Cupcake Toppers-baby shower-it's a boy-Party-Decor-papa-birthday-Decoration-Donut-gender reveal-lumberjack-camp-ranger-Forest

$8.50474942998d old

Summer Cupcake Reusable Snack Bag, Washable Snack Pouch, Eco-Friendly Birthday Gift for Girls

$5.50441,5251835d old

Cupcake Party Huggies

$13.00402581355d old

Sweet Holidays. Cotton Fabric by Greta Lynn for Kanvas Fabrics. Candies, Cupcakes, and Matching Swirls. By the Half Yard, 18" x 43" wide.

$6.35389511482d old

Miniature Cupcakes & Plate for dollhouse, trinket, 1/12 scale, 4 chocolate or vanilla cupcakes with sprinkles

$3.5037380146d old

Birthday Ruffled Socks-Cupcakes Balloons Polka Dot-Ribbon Trimmed Anklets-Baby Girls-Newborn-Infant-Toddler-White Turn Cuff Socks

$10.99331,0362812d old

Cute Cupcake Embroidered Self Adhesive Patch, Dessert Applique, Afternoon tea Patch, Strawberry Cupcake, Cherry Cupcake, Candys Cupcake

$2.0031598557d old

HUGE Takara Osharena pony plushies

$100.0031492766d old

Food- Burn Band- Original Model Bands-OTF

$10.00304,9541273d old

Cupcakes Rainbow Sprinkles Earrings Heart Cupcake Birthday Cake Sweet Bakes Cute Jewelry Dessert Girls Birthday Party Sugar Fun Delicious

$16.0027201403d old

Baby Shark Cake Topper – Personalized Birthday Topper – Fast Shipping (Ships Next Day) – Kids Party Decoration

$10.002574147d old

Disney themed hair clips

$6.55203531110d old

Analyze "cupcakes" in Keyword Explorer

Frequently Asked Questions

Is "Cupcakes" a good niche to sell on Etsy?: Top Etsy listings in the Cupcakes niche average 36 favorites. With roughly 313,105 listings across 87 shops it is a heavily contested niche, so enter with a sharp, specific angle rather than competing on the broad term.
How much do Cupcakes products sell for on Etsy?: Cupcakes products average $18.64, with a median price of $10.00. Pricing near the $10.00 median keeps you competitive, while premium offerings above $18.64 can lift your average order value.
What's the best way to start selling Cupcakes on Etsy?: Price near the $10.00 median, study what tags the top sellers in this niche already rank for, and offer a clear value angle. Because the niche is heavily contested, enter with a sharp, specific angle rather than competing on the broad term.